F1 | What’s the value of Scuderia Ferrari? The figure is mind-boggling

There’s one ranking that Scuderia Ferrari continues to win without rivals, and it’s the one that measures brand value. While on the track the Red car is still chasing a title that has been missing for too long, off the circuit the Prancing Horse races in another category. The latest analysis by Sportico confirms this: 6.4 billion euros is the estimated value of the team for 2025. No one does better. No one comes close.

Ferrari and the Hamilton Effect: a Combination Worth $6.4 Billion

After Toto Wolff’s move to sell part of his Mercedes shares, it’s fair to ask how much a Formula 1 team might be worth or cost. The answer is: a lot. We’re talking billions and figures that an ordinary person wouldn’t earn in 100 lifetimes!

As in every ranking, there’s a team that stands out from the others, and in this case, we’re talking about the Maranello team. Scuderia Ferrari’s F1 result is one that speaks more of the myth than the stopwatch. A +34% increase over the previous year, more than double compared to 2023, and a huge gap from the championship average, which stands at 3.42 billion. Ferrari is not just a team: it’s a cultural, industrial, and sporting heritage. And the market knows it.

The heart of this valuation lies in an index little known to the general public, but decisive for those who analyze sport as a business: the team-specific multiplier, the multiplier that defines how much a brand is capable of generating value beyond its actual revenues. It’s the tool used in the USA to measure big franchises, from the Lakers to the Patriots. And in Formula 1, Ferrari plays in the same league as the American giants.

Here, the Red car is second to none: history, tradition, fanbase, continuity, global visibility, commercial attractiveness. One figure is enough to understand it all: while the Circus average settles just above 6, Ferrari approaches eight times its own revenues. A disproportion that explains why, even without victories in recent years, the Prancing Horse remains the true gravitational center of Formula 1.

And 2025 brings another booster: Lewis Hamilton, not just a driver but a living brand, capable of further expanding the team’s commercial reach.

Behind the Red Car: Mercedes Keeps Pace, McLaren Overtakes Red Bull

Behind Maranello, the picture of the teams’ value tells different stories. Mercedes remains second with 5.88 billion, still projecting the long shadow of the Hamilton golden era. McLaren, on the other hand, is the team of the moment: 4.73 billion and an overtake that makes noise, because the one paying the price is Red Bull, stuck at 4.32 billion despite crushing results on the track.

The message is clear: winning helps, but it’s not enough. Without a brand capable of transcending sporting results, the multiplier doesn’t take off.

Closing the Top 5 is Aston Martin: 3 billion and a future that, between investments and infrastructure, could rapidly change these numbers. Below is the table with the team values for 2025 compared to the previous season.